In 2014 I was responsible for rebranding which included creating a new logo and refreshing websites' layout. The thing that was to be preserved was the perception of UXPin brand as more exclusive and status oriented. This trait has been kept up to this day and one of the most importatnt UXPin values is the beauty of the interface, which makes it stand out from the rest. Simplicity, sophistication, cold, surgical purity is something that strongly attracts the viewer to the brand, no matter what channel of communication is used.
Solution & Outcomes
I have designed a new logo which helped to avoid many basic graphic problems with the previous one (e.g. the new logo has more light, the letter-frame ratio has been improved ). I have prepared a brand book which describes the rules for the trademark . I have used the ITC Franklin Gothic font for the name, its style perfectly corresponds with the tone that UXPin would like to emphasise in its visual communication. The new logo became the basis for the brand identity of UXPin products (including Inspire, Patterns, Notes) and up to this day it functions very well in all channels of communication, both digital and offline.