As the competion between law firms is quite big, I have been asked to prepare an outstanding brand identity which would signal a cutting-edge, open and at the same time mature brand. The target group are mostly entrepreneurs of various businesses. The founders asked for an elegant image that at the same time would not be exaggerated. They wanted the brand to signal openess and inspire trust. I have been asked to prepare a logo project together with jobbing printing and a website project.
Solution & Outcomes
I have used the surnames of the founders to prepare a minimalistic monogram which combines the two W letters in a surprising way. The logo keeps its minimalistic character as a result of combination of custom-made lettering and a signet ring. The logo is supplemented with a classic tagline with a serif font which gives it an elegant touch. The law firm today is perceived as competent and trustworthy, in accordance with the actual state.
Corporate colours. I've chosen a complementary (gold) color to the blue, which is the representative colour of law firms.
Sign construction (modular grid).
Typefaces (primary and secondary).
Putting all together.
Stationery design (business cards, A4 paper, briefcase).